Like many other businesses and industries, fitness studios and gyms are not alien to digitization. Building digital platforms for management and similar initiatives are part of gym owners’ attempts to increase gym memberships and offer customers a unique experience.
The Covid-19 pandemic accelerated this transformation, bearing in mind the stringent restrictions going into effect.
Today, the fitness industry is more competitive than ever and businesses are going “all-in” to increase the number of subscribers.
This is especially so as the fitness industry is expected to grow 171.75% to $434.74 billion between now and 2028.
Complementing beautifully this digital transformation are QR codes. Their impressive functionality, versatility, and low cost are at the center of the gym business’ recovery.
But how can a gym or a fitness studio use QR codes best to leverage subscriptions and offer the best customer experience?
Table of Contents
- Benefits of QR Codes for Gyms
- QR Code Smart Uses for Gyms and Wellness
- 1. Promote your site and products with a QR code for multiple links
- 2. Boost your social media presence with a social media QR code
- 3. Gain feedback via surveys with a Google Form QR code
- 4. Share critical documentation with a PDF QR code
- 5. Promote events and share workouts with a video QR Code
- 6. Open contact channels with email QR codes
- 7. Share products and workout routines with a QR Code for Photos
- 8. Create communities with the Whatsapp QR code
- 9. Offer quick customer service with the Telegram QR Code
- 10. Promote your gym with a business page QR code
- 11. Increase gym app downloads with QR codes for apps
- 12. Promote special deals with a discount QR code
- 13. WiFi QR code, the nice customer experience touch
- How to Create QR Codes on QR.io
- Wrap-Up
Benefits of QR Codes for Gyms
Using QR codes in your marketing is the perfect way to bridge the gap between the offline with the online. You can create whole QR code campaigns to add to your marketing mix.
Easy access to information
QR codes can be used to provide members with easy access to information. This can include class schedules, gym rules, and special offers. Members can simply scan the code with their smartphone and access the information instantly.
Personalized workouts
Gym managers can use QR codes to link gym members to personalized workout plans or video tutorials. This way they help them stay motivated and achieve their fitness goals.
Faster equipment setup
Placing QR codes on gym equipment can provide quick access to workout instructions. This will help members save time and reduce frustration.
Increased member engagement
QR codes can be used to provide members with special offers, promotions, or incentives to encourage them to stay active and engaged with the gym.
Unique insights
Gyms can use dynamic QR codes to collect data on member behavior, which can help gym managers understand how members are using the gym and make improvements to services or equipment.
You can track engagement in your fitness studio chain by tracking the number of scans, the location, and the device used.
Efficient marketing
Gyms can use QR codes in their marketing efforts to promote their services and facilities. For example, they can include them in printed materials or social media posts, which can lead potential customers to the gym’s website or a special promotion.
Overall, QR codes can help gyms create a more seamless and personalized experience for their members, while also providing valuable data and insights that can be used to optimize the gym’s operations.
QR Code Smart Uses for Gyms and Wellness
With a QR code generator like QR.io, you can create QR codes that will help you increase your gym goers, market your business and improve customer retention. QR.io is your ultimate QR code solution, as you can customize all of your codes by changing the color, shape, and adding images and a logo!
1. Promote your site and products with a QR code for multiple links
A QR code for links is a type of QR code that typically contains a shortened version of a website’s URL, which can be easily scanned by a smartphone’s camera or QR code reader app.
Likewise, a QR code for multiple links redirects to almost an unlimited number of links, whether it be video, social media, or an e-commerce site.
So, a fitness company can use a URL QR code or a multiple-links QR code on printed materials or specific locations to promote a website and drive traffic, redirect to gym product stores, wellness events, and much more.
2. Boost your social media presence with a social media QR code
A social media QR code is a type of QR code that, when scanned, links to a social media profile or page, such as Facebook, Instagram, Twitter, or LinkedIn.
So, a fitness center can create a social media QR code that takes the user to its Facebook page, Instagram account, or any other social platform, allowing them to easily connect and become followers.
Social media QR codes can be used in a variety of ways, such as on business cards, flyers, posters, or even as part of a social media marketing strategy. You can create a whole gym QR code campaign on social media to increase engagement in the space and leverage your follower base.
3. Gain feedback via surveys with a Google Form QR code
A QR code for a Google Form is a scannable code that can be used to direct users to a Google Form. Google forms can be in the shape of tests, contact forms, invitations, surveys, event registrations, and much more.
Gyms can use Google forms for membership sign-up, class registration, feedback and suggestions, health screening, and even personal training sessions.
So, a QR code for Google forms will allow you to share all of these forms in just one scan. For example, prospects can scan the registration form, fill it out, and initiate membership proceedings. Also, current members can also give customer feedback on the spot and on their mobile phones.
To create a Google form QR code, use a URL QR code and enter the Google Form link. It’s just that easy!
4. Share critical documentation with a PDF QR code
A PDF QR code is a type of QR code that contains a link to a PDF document. When scanned, a PDF QR code will typically take the user to a webpage where they can download or view the PDF document.
PDF QR codes are useful for a variety of purposes, such as providing access to product manuals, event schedules, menus, and other documents.
So, you can use QR codes for PDF to share with members the guidelines for workout equipment in just one scan. You can also redirect them to exercise routines and dietary plans.
PDF QR codes in QR.io are dynamic, so you can change the embedded PDF as many times as you see fit without the need to print a new QR code altogether.
5. Promote events and share workouts with a video QR Code
A video QR code is a type of QR code that can be scanned with a smartphone or other mobile device to play a video. Unlike traditional QR codes that lead to a website or display information when scanned, video QR codes are designed to directly play a video when scanned.
The possibilities for gyms are almost endless! Use video QR codes to share video instructions to use fitness equipment, redirect users to promo videos of new products or services, or share workout videos. You’ll be putting all this information at your customers’ disposal, increasing loyalty and retention.
6. Open contact channels with email QR codes
An email QR code is a type of QR code that contains information related to an email address. When scanned using a smartphone or a QR code reader, it automatically opens an email client or a composed message on the user’s device with the recipient’s email address already populated in the “To” field.
This makes it easy for people to send an email without having to manually enter the recipient’s email address.
Gyms can use email QR codes on marketing materials such as business cards, flyers, and posters, as well as on websites, social media profiles, and email signatures to allow prospects and customers to request a brochure or give customer feedback.
7. Share products and workout routines with a QR Code for Photos
QR code for photos is a type of QR code that contains an image or a photo gallery. When scanned using a smartphone or a QR code reader, it can display the image or photo on the user’s device.
Gyms can use QR codes for photos in marketing materials such as posters, flyers, or brochures. Customers or prospects scanning the code can access a promotional image, a product photo, or an exercise routine —this way they will know how to do a workout instantly.
8. Create communities with the Whatsapp QR code
A WhatsApp QR code is a type of QR code that is used to connect users with a specific WhatsApp account or group. When scanned, the QR code automatically opens a chat with the respective WhatsApp account or group on the user’s device.
Gyms can use WhatsApp QR codes to offer customer support, allowing clients to easily reach out for help or assistance. Also, sales staff can use this code to prompt prospects to message and enquire about services and fees.
Customers can also join workout groups and socialize with other gym members!
9. Offer quick customer service with the Telegram QR Code
A Telegram QR code is a type of QR code that is used to connect users with a specific Telegram account or group. When scanned, the QR code automatically opens a chat with the respective Telegram account or group on the user’s device.
The Telegram QR code offers the same functionality as the WhatsApp equivalent. Gyms can use it for customer support, marketing and sales, and to create communities among gym members.
10. Promote your gym with a business page QR code
A business page QR code is a type of QR code that is used to promote and share information about a business or organization. When scanned, the QR code can direct the user to a specific webpage or social media profile related to the business.
With the business page QR code, gyms can concentrate all their critical business information in one bundle —accessible with just one scan.
Create a business page QR code and enter your gym’s description and services, website, social media pages, email, address, and phone number. Your prospect will have everything at their disposal in just one scan!
11. Increase gym app downloads with QR codes for apps
QR codes for apps are a type of QR code that is used to direct users to download or access a specific mobile app. When scanned, the QR code can automatically redirect the user to the Google play store or apple app store.
Use QR codes for apps on printed materials to allow customers to download your app and access all the features on the spot. They won’t need to look for the app’s name online, and they will be able to save it on their devices after just one scan.
12. Promote special deals with a discount QR code
A discount QR code is a type of QR code that is used to provide discounts, coupons, or special offers to customers. When scanned, the QR code can automatically apply a discount or reveal a coupon code on the customer’s device.
Include this QR code in printed marketing materials such as flyers and posters to attract prospects and current customers to special deals. The discount will take place as soon as people scan the code.
13. WiFi QR code, the nice customer experience touch
A WiFi QR code is a type of QR code that contains information about a WiFi network, including the network name (SSID) and password.
When scanned, the QR code can automatically configure the WiFi settings on the user’s device, allowing them to easily connect to the network without having to manually enter the SSID and password.
Use WiFi QR codes at your premises to allow customers to connect to the internet in a flash. Just print and paste this code in visible workout areas to make it accessible to anybody.
How to Create QR Codes on QR.io
Step 1. Go to QR.io, select code and enter information
Step 2. Customize
Step 3. Download in PNG or SVG format
Wrap-Up
Incorporating QR codes into your marketing and using them at your premises can make a whole lot of difference. QR codes will help you attract prospects, offer a better customer experience, improve retention and loyalty, and support the digital transformation of your business. Start now by creating all these codes on QR.io!
