QR codes are an innovative way to market new car models, after-sales services, and your whole dealership business. These are some of the most critical benefits of using QR code technology in your automotive business.
Enhanced customer engagement
QR codes provide a convenient way for customers to access detailed information about vehicles, promotions, or services. By scanning QR codes, customers can quickly engage with dealership content, leading to increased interaction and brand awareness.
Stick your QR code on your branded vehicles to get potential customers to scan it and interact with targeted content while they’re e.g. in a parking lot. Your QR code campaign will be an asset to drive engagement!
Streamlined sales processes
The Quick Response code can simplify various aspects of the sales process, such as scheduling test drives, requesting price quotes, or completing financing applications.
This streamlining of processes reduces customer friction and enables dealerships to capture leads more efficiently. By using dynamic QR codes on QR.io, you’ll be able to track the number of scans, location, and the device used in real-time data. Not a bad idea is it?
Improved marketing effectiveness
QR codes enable dealerships to track the effectiveness of their marketing efforts by capturing data on scan rates, user engagement, and conversion rates.
This data can be used to optimize marketing campaigns and tailor messaging to better resonate with your target audience. QR code stickers on your company cars are innovative and will trigger curiosity in the streets.
QR codes provide a cost-effective solution for delivering digital content to customers compared to traditional print materials.
Dealerships can save on printing and distribution costs by using QR codes on brochures, flyers, or advertisements to direct customers to online resources in a myriad of formats such as video, PDFs, URLs, image galleries, and much more!
Increased sales opportunities
QR codes can generate leads and drive sales by directing customers to relevant products, promotions, or inventory listings.
By strategically placing QR codes in high-traffic areas or on promotional materials, dealerships can attract potential buyers and convert them into customers.
QR codes allow dealerships to collect valuable leads by allowing potential customers to fill out forms after each scan. People interested in being contacted by sales reps will leave their contact details, and you’ll be working on hot leads!
By analyzing QR code scan data, dealerships can gain insights into customer behavior, interests, and buying patterns, which can inform future marketing and sales strategies.
Differentiation and Innovation
Dealerships that incorporate QR codes into their marketing and sales processes demonstrate a commitment to innovation and customer convenience.
By embracing QR code technology, dealerships can differentiate themselves from competitors and position themselves as forward-thinking industry leaders.
Creative QR Code Use Examples from Top Brands
Toyota has used QR codes in various ways, including on vehicle stickers to provide access to detailed specifications and pricing information.
They have also incorporated QR codes into their marketing materials to facilitate test drive scheduling, allowing potential customers to book test drives using their smartphones easily.
BMW has employed QR codes in its marketing campaigns to provide access to exclusive content and experiences related to its vehicles.
They have also used QR codes in showroom displays to enhance the customer experience by providing additional information, virtual tours, or pricing details about their models.
Audi has integrated QR codes into their augmented reality (AR) experiences, allowing customers to visualize and customize vehicles in real time through immersive digital content.
They have also used QR codes to provide safety and recall information, enabling customers to access important updates related to their vehicles quickly.
Hyundai has utilized QR codes in its mobile apps and digital services to enable features such as remote vehicle monitoring, maintenance reminders, and access to roadside assistance.
They have also incorporated QR codes into their loyalty programs, offering exclusive rewards and incentives for customers who scan the codes and participate in brand-related activities.
Ford has implemented QR codes in their showroom and dealership experience, providing customers with additional information, virtual tours, and pricing details about their vehicles.
They have also used QR codes in their marketing materials to facilitate customer engagement and feedback, encouraging consumers to participate in surveys and social media interactions.
How to Use QR Codes in the Car Industry
Vehicle demonstrations to trigger purchase decisions
Easily share new model demonstrations and promo spots with the Video QR Code. When scanned, it directs users to a video hosted online —instead of linking to a website URL or plain text, a video QR code links to a specific video file or webpage where the video is hosted.
This allows users to quickly access and view video content using their smartphones or other QR code-scanning devices.
Video QR codes are particularly useful for sharing promotional videos, product demonstrations, tutorials, or other video content in a convenient and accessible way.
Promote brochures and technical specs
Create PDF versions of vehicle brochures containing detailed information about different car models, including specifications, features, and pricing, and share them via the QR Code for PDF.
Place them on physical brochures, promotional materials, or dealership signage to let customers easily access comprehensive information about vehicles.
Design PDF documents outlining pricing details, financing options, and special offers for specific vehicle models or promotions. The PDF QR Code will lead customers to these PDF files. You can include them in promotional materials, advertisements, or email newsletters.
This enables customers to quickly view pricing information and take advantage of special deals by scanning the QR codes.
Promote test drive bookings online
Do you have a dedicated test drive page that you need to promote? Place a QR Code for Multiple Links on your company car when out testing, and let people scan it to book a test drive on the spot. The test drive can have an embedded form that will let you capture the lead and do follow-ups after the test!
With this code, you can add unlimited URLs that link to specific pages to drive website traffic or direct users to the specific information you want to promote.
Boost your customer loyalty programs
Reward repeat customers by providing QR codes that grant access to exclusive loyalty program benefits, such as discounts on future purchases, free services, or VIP treatment. This can be done with the PDF QR code, the QR Code for Multiple Links, or any other code you see fit.
Your choice will depend on the content format and your marketing channels, so make sure you make the right call!
Promote your car brand or dealership app to boost downloads
If your dealership or car brand uses Smartphone applications to enhance customer experience and loyalty, the App QR Code is the best tool at your disposal to boost app downloads.
Place this QR code on marketing materials, dealership signage, or vehicle brochures to encourage customers to download the app for access to exclusive deals, vehicle information, and other features.
If your app offers features such as vehicle customization tools or virtual tours of vehicles, you can use a QR code to direct customers to these features.
For example, QR codes placed on vehicle tags or showroom displays can allow customers to scan and customize vehicle options or take virtual tours of different models right from their smartphones.
Increase your fan base on social media
Is your brand or dealership active on social media and do you want to increase your fan base in the space? Use the Social Media QR Code on your branded vehicle to have people scan it a follow you online.
Place these QR codes on vehicle tags or showroom displays that link directly to social media posts or videos showcasing specific vehicle models, promotions, or customer testimonials.
This allows customers to easily access additional information and multimedia content about the vehicles they’re interested in and encourages them to engage with your dealership on social media.
Promote vehicle showrooms and automotive-related events
Using an Event QR Code can be a valuable strategy for a car dealership to promote events, drive attendance, and enhance the overall experience for attendees. This QR code will link to a landing page or registration form for your dealership’s upcoming events, such as car shows, test drive events, or new vehicle launches.
Include this QR code on promotional materials, such as flyers, posters, email newsletters, and social media posts, to encourage customers to RSVP and attend the event.
Track Your Success with Dynamic QR Codes
You can generate QR codes on our QR code generator and go beyond basic analytics. Known as the dynamic QR code, it enables QR code tracking, an innovative functionality that allows you to record the number of scans, the location, and the operating system used —iOS or Android— for unique metrics and insights!