QR Code Lead Generation: How to Attract Your Prospects | QR.io Blog

QR Code Lead Generation: How to Attract Your Prospects

Table of Contents

  • Straightforward to generate and do not require any ongoing management.
  • Many online tools allow you to create static QR codes for free.
  • Once generated, do not expire, making them suitable for information that does not change over time.
  • The information encoded in a static QR code cannot be changed. A new QR code must be created if the URL or data needs to be updated.
  • They cannot provide detailed analytics or be used for advanced tracking.
  • The destination URL or data can be changed without generating a new code. This is particularly useful for campaigns that may evolve or need frequent updates.
  • They can be used for various purposes, such as updating promotional offers, changing contact information, or altering links to new landing pages.
  • Dynamic QR codes can provide detailed analytics, including the number of scans, the time and location of scans, and the device used. This data is invaluable for measuring the effectiveness of marketing campaigns and understanding customer behavior.
  • They can integrate with CRM systems and marketing platforms to automatically capture lead data and streamline follow-up processes.
  • Dynamic QR codes often require a subscription to a QR code service provider, which can be more expensive than static codes.
  • You rely on the third-party service provider for managing and maintaining the dynamic QR code functionality.
  • Collecting contact information
  • Promoting a product or service
  • Driving traffic to a website or landing page
  • Distributing a special offer or discount
  • A free ebook or whitepaper
  • An exclusive discount or coupon
  • Access to a webinar or event
  • A contest or giveaway
  • Entering the URL or information you want the code to link to
  • Customizing the design if desired
  • Downloading the QR code in a suitable format (PNG, SVG)
  • HubSpot
  • Salesforce
  • Mailchimp
  • A clear and compelling headline
  • A brief description of the offer
  • A simple form to capture lead information (name, email, etc.)
  • A strong call-to-action (CTA)
  • Number of scans.
  • Conversion rate (scans to leads).
  • Source of scans (location, time) This data will help you refine future campaigns.

Step 2. Click on + Create QR Code from your dashboard

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Cristian Bustos

Cristian is Senior Content Manager for QR.io. He is an experienced and versatile writer with a demonstrated history of working in journalism, public relations, and B2B marketing.