QR Code for Instagram: How to Quickly Grow Your Fan Base

QR Code for Instagram: How to Quickly Grow Your Fan Base

QR code for instagram that connects to an instagram account

An Instagram QR code is the gateway to boosting engagement rates, conversions, and ultimately, your brand’s growth through Instagram campaigns.

Table of Contents

What is a QR code for Instagram?

Woman scanning as QR for Instagram at a restaurant
Qr menu photo created by freepik – www.freepik.com

They are often used for promotional purposes, allowing businesses and individuals to easily share and promote their Instagram accounts. By scanning the QR code, users can quickly access and follow the Instagram profile. There is no need for manual searching or typing in usernames.

The Instagram QR code saves your audience from the hassle of unlocking their phone, opening Instagram, typing your username, and clicking Follow.

All of this can be replaced with a QR code that stores an Instagram profile link, which people can scan. Print media campaigns can benefit soundly from an Instagram QR code.

You can print your code on posters, flyers, thank you notes, restaurant menus, and even on product packaging. 

Also see: WhatsApp QR Code Generator: Create QR Codes for the Messaging App

Advantages of an Instagram QR Code

Improve your use engagement during campaigns

By making it simple for visitors to follow your Instagram account, access promotions, and access other material, QR codes can enhance user engagement. Many brands use Instagram for these purposes with great success.

This direct link simplifies the process and encourages users to take action immediately. It can help you grow your follower base and increase engagement with your content.

Simplicity and usefulness that saves users time

Anyone with a smartphone may use QR codes because they are simple to scan. People can connect with you more easily because they don’t have to manually search for your account or type in a lengthy URL.

Tracking ability and unique insights

Instagram QR codes are trackable, so you can see when and how often your code has been scanned. You can use this information to enhance your understanding of your target market and your marketing strategies.

Sheer versatility to advertise products or services

Instagram QR codes can be printed on promotional materials, product packaging, and event signs, among other places. They can thus be used in a variety of ways to advertise your Instagram account and interact with your followers.

Enhanced brand awareness

Adding an Instagram QR code to your marketing materials will help your brand become more well-known and make it simpler for users to find your account.

Creative branding and customization

Instagram allows you to customize the design of your QR code by adding colors, logos, and other visual elements that align with your brand identity.

This customization can make your QR code more visually appealing and engaging for users, enhancing your brand recognition and making it more likely for people to scan and interact with it.

Seamless sharing of content

QR codes can be used to share specific content, such as a photo, video, or promotion, directly with your audience. For instance, you can create a QR code that links to a post or a story on Instagram.

This way, users will be taken directly to the content you want to share. This provides a seamless and efficient way to distribute your Instagram content.

Leverage cross-promotion opportunities

QR codes can be used to promote your Instagram presence across various platforms and marketing channels. You can place QR codes on your website, blog, social media profiles, or even offline marketing materials.

This cross-promotion can help drive traffic to your Instagram account, increase brand awareness, and expand your reach.

Instagram QR Code Examples and Use

Businesses that are looking to increase brand presence in social media can deploy an Instagram QR code strategy.

Via the Instagram QR codes, clients can scan to open the account in a flash; then, they find essential information about your business.

These include store opening hours, keeping themselves updated with new launches and products, and ultimately buying items.

Let’s look at some examples of companies linking their Instagram accounts via a QR code.

Also see: How to Create an Impressive, Customized Twitter QR Code

Grow your restaurant follower count

Instagram account accessed with a QR code for Instagram

Have you ever sat at a bistro table and seen an Instagram QR code on the table? By scanning this code, you are sent to the restaurant’s Instagram feed where you can see mouthwatering photos and posts about their top dishes.

If new customers like what they see, not only will they like the photos but also start following your Instagram profile to keep themselves updated with the latest recipes.

If you run a restaurant or any other food business, an Instagram QR code will also inform your customers of key information such as opening hours, new dishes, and more.

If you’re a travel agent or a tour operator, an Instagram QR code is bound to increase the engagement of your target audiences.

You can print QR codes on the street banners you use to promote the destinations, and when your prospects scan and tap QR code on their smartphones they’ll be taken to the beautiful landscapes and booking options on your profile.

An Instagram QR code is a retail store’s secret marketing weapon. To build a deeper relationship with your customers and potential followers, printing a QR code on a product’s packaging or a business card will take them to your shop’s or company’s Instagram profile.

There, they can interact with your product catalog and story highlights, and hopefully make more purchases should they start following you.

QR code raffles and giveaways are also a creative way to incentivize customers to engage with your business.

The metric-tracking functionality of dynamic QR codes will let you follow the development of your giveaway campaign and obtain a better return on investment.

If you’re in the event business, you should use Instagram to promote your conferences or trade shows. An Instagram QR code will take potential attendees to your profile where they can access all the promo material.

Printing dynamic QR codes on a poster or billboard will engage potential goers, and you will be able to track how many scans your code is getting and measure engagement.

Grow your art and photography business

With 2.3 billion people using Instagram, there is a great opportunity for photographers and visual artists to let the world know about their portfolios. If you have an Instagram account, an Instagram QR code will help your audience access your work in a flash and start following you.

You can also create a VCard QR code on QR.io, so you can introduce yourself to potential clients and leave a good impression.

Fashion and beauty brands

Fashion and beauty brands can include Instagram QR codes in their print advertisements, packaging, or in-store displays to showcase their latest collections, tutorials, or customer testimonials.

Fitness studios and wellness centers

Fitness studios and wellness centers can feature Instagram QR codes on their promotional materials, gym equipment, or locker room mirrors to share workout routines, wellness tips, or success stories with their community.

The type of QR code you choose to link to your Instagram is absolutely critical. There are two types so you should choose wisely.

Static QR Code — reliability at no cost

If you go to our QR code generator and create QR codes in static form for your Instagram profile, you have to bear in mind that this type of QR code will only link to the browser and not the Instagram app.

Also, for business purposes, static codes won’t allow you to edit the data once they’re printed, and won’t offer you the chance to track your public’s engagement —number of scans, location, and more.

This is why it makes more sense to create a dynamic Instagram QR code on our QR code generator, which will deliver all the data you need to manage your campaign.

Dynamic QR Code — unique insights and total flexibility

With an Instagram QR code generator, you can create a unique QR code that will link to your Instagram profile straight on the app —this clearly is an advantage over static QR codes.

Fully customizable and editable, a dynamic code for Instagram will let you change the embedded data and —more importantly— track activity and metrics such as the number of scans, type of device, and location.

You can generate a dynamic QR code for Instagram on QR.io very easily, and reap the benefits of its features.

Also see: How to Create a Customized YouTube QR Code in 5 Easy Steps

How to Create an Instagram QR Code

Use our Instagram QR code generator to create an Instagram QR code for your account. To do so, follow these steps.

Step 1. Open a QR.io Account on our website

Instructions on how to create a QR code for Instagram

To unlock the premium features of a free Instagram QR code, you must sign up for a QR.io account. Just go to the top right corner of the home page and click on Sign Up. Enter your personal information when prompted —this will initiate your 7-day trial.

Step 2. Go to The Dashboard to start the process

Instructions on how to create a QR code for Instagram

When you’re in the dashboard, click on + Create QR Code in the upper-right corner. This will take you to the QR code type selection, for which you will choose Dynamic, then Social Media, and Continue at the bottom of the page.

Step 3. Scroll to Social Media Profiles and select it

The previous step will take you to the configurator. Once there, choose any color you like and enter the headline information —you can preview your design on the right-hand side.

Then, scroll down to Social Media Profiles and paste the link to your Instagram page as seen on your desktop computer.

You can continue customizing your code by changing the shape, the frame, adding a logo, profile picture, and much more.

Step 4. Test your code from various distances and on several devices

Finally, after creating your own QR code, print it and do a scan test!

Tips for an Ace Instagram QR Code

You would want to customize your code as much as possible so it really reflects your brand.

Adding the logo of your business is ideal, and choosing the right colors and frames that go along with it can certainly complement your strategy.


If you want to increase the social media presence of your brand via Instagram, QR codes offer you a unique opportunity. The dynamic codes will let you track every scan and place, which will give you unique insights into the effectiveness of your marketing efforts.

Start today with our QR code generator, and start reaping the marketing benefits of this versatile and cost-friendly tool!

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Manage Your QR Code Campaigns

QR.io lets you generate fully customized QR Codes, with color & shape, logo and keep track of how many people scan your QR Codes, from where and on what date.


Cristian Bustos

Cristian is Senior Content Manager for QR.io. He is an experienced and versatile writer with a demonstrated history of working in journalism, public relations, and B2B marketing.