Music QR codes are a fantastic alternative to promote your talent. This is how to create them and get the best out of them.
As a musician, you have several choices to promote your beloved creations: Social media channels, Spotify, sending a press release to specialized websites, a YouTube video, and more.
But QR codes are an innovative way to promote your songs and will help you to connect the best of the offline and online realms, boosting your reach, and getting your audience to know your talent on the spot.
Yes, with QR codes you can leverage your promotion activities and track the number of scans and their location, so you can make adjustments to your strategy.
This is how they work!
Table of Contents
- QR Code for Music
- Promote Your Music
- Static vs Dynamic MP3 QR Codes
- How to Create Music QR Codes with a QR Code Generator
- Promote Your Music Videos
- Boost Your Social Media Fan Base
QR Code for Music
A QR code for music is a QR code that contains an audio file —namely an MP3— which users can access after scanning the code with a QR code scanner app or their smartphones.
As a musician, you can use QR codes to do the marketing of your material, as the MP3 song is embedded in the QR code as data. On the fan side, they can have free access to the material directly and reproduce it on any browser —whether it be on an Android or iOS device.
The QR code can be customized with a logo or any visual material accompanying your release —an art cover, for instance— as well as a call-to-action that prompts your audience to download the song or buy it, depending on how you choose to treat your material.
Promote Your Music
Promotional services can be expensive, so you can complement your marketing efforts with a QR code. There are several benefits when using music QR codes.
Increase the number of reproductions
Sharing your release via other media can be a bit tedious. Generally, it requires a link that people need to type or search for, which can be a deterrent.
A music QR code allows them to access your material in a flash and start reproduction on the spot.
Offline and Online Marketing
You can bolster your online efforts by linking them to the realm of the offline. A music QR code on a promotional poster will take potential listeners to the material on their smartphones.
This will give the chance to occupy real-life promotional spaces like cafes, restaurants, theaters, and more, so you can leverage the number of people getting to know your art.
Track the number of people interacting with your songs
If you choose to create a dynamic QR code, you will have the immense opportunity to receive critical data in terms of the number of scans, the location, the operating system used, and more.
This is a unique feature that will help keep track of your promotional efforts, and will give you the option to retarget or make adjustments when needed in order to increase the number of interactions.
Static vs Dynamic MP3 QR Codes
QR.io offers you the unique features of a dynamic QR code under a subscription. This is so because the code also gives you the chance to change the data contained therein, in case you want to change the song or choose to promote a new version.
Dynamic QR codes required a premium subscription as the benefits are no ordinary thing when compared with static QR codes.
The latter doesn’t offer tracking capabilities, and in case you want to change the data you will have to create another code. This is something far from ideal if you are going to use the code on any printed material —you would have to print it all over again.
How to Create Music QR Codes with a QR Code Generator
You can generate your own dynamic QR code to promote your music on QR.io. Just follow these simple steps.
Step 1. Open a QR.io account
To create dynamic QR codes for music and enjoy the enormous perks, you must sign up and start the 7-day trial. Do so by clicking on the Sign Up button on the top-right side of the home page.
Step 2. Click on +Create QR Code from your dashboard
Click on the +Creare QR Code button on the right-hand side of the dashboard to start the creation process.
Step 3. Select Dynamic > MP3
Choose Dynamic > MP3 and click on Continue below.
Step 4. Enter the song information
In this step, you can customize the page’s color and must enter all the relevant information including logo, title of the song, description, a call-to-action, and upload the MP3 file. When you’re done, click on Continue.
Step 5. Customize your code
Spice up your music QR code by changing the pattern, the color, and adding an image, logo, and a frame, then click on Continue.
Step 6. Download and test your code
Once your code is finished, it will appear in the dashboard. From there, you can download it in PNG and SVG formats, depending on the use. Then, test the code by scanning it from various distances.
Promote Your Music Videos
QR codes also allow you to carry out some complementary marketing actions like promoting a music video, if you have created one and provided it is available on YouTube.
To do this, just go to the QR.io generator and create a YouTube QR code that will link directly to the visual material.
Boost Your Social Media Fan Base
To grow your fan base, you can create a social media QR code with which you can share all your socials. To do this:
- Open a QR.io account.
- Click on +Create QR Code from your dashboard.
- Customize the color of your code and enter the link to all your socials —Instagram, LinkedIn, Facebook, Twitter, and many more.
- Add a logo, a call-to-action, and a frame.
- Export your QR code.
How to create a QR code for a song?
It is as easy as creating any QR code on QR.io. Just create an account, start the process from the dashboard by clicking +Create QR Code, customize color and enter the information, add frame, call-to-action, and logo, and export in the format of your choice!
How to test a QR code
To test your QR code, check for the following elements:
- Distance and format
- Lighting conditions
- Scanning devices
- Internet connection
- The right data
Sharing your beloved art via QR codes adds up a big notch in terms of offline/online marketing. Supporting this strategy with YouTube QR codes and with social media QR codes will help you promote your music video and increase your fanbase —both, great supporting activities to promote yourself as an artist.