A QR code for Instagram is the gateway to boosted engagement rates, more conversions, and ultimately, your brand’s growth.
If you want to increase your follower base and grow your brand on social media channels, the world of QR codes has definitely a lot to offer.
The effect of an Instagram QR code —as well as that of any social media code— on any inspiring marketing strategy is not to be underestimated.
In this post, you will learn how a QR code that links to your Instagram can help you increase your Instagram followers in a flash, and how it has become one of the most innovative marketing materials.
Table of Contents
- What is an Instagram QR Code?
- Instagram QR Code Examples
- Types of Instagram QR Codes
- How to Create an Instagram QR Code
- Tips for an Ace Instagram QR Code
What is an Instagram QR Code?
An Instagram QR code connects a QR code with an Instagram profile. It will spare your target audience the tedious task of unlocking their phone, opening the app, typing your Instagram handle, and clicking on Follow.
All of this can be replaced with a QR code that stores an Instagram profile link, which people can scan. Print media campaigns can benefit soundly from an Instagram QR code as you can print your code on posters, flyers, thank you notes, restaurant menus, and even in product packaging.
Instagram QR Code Examples
Businesses that are looking to increase brand presence in social media can deploy an Instagram QR code strategy.
Via the Instagram QR codes, clients can scan to open the account in a flash and then find essential information about your business such as store hours, keep themselves updated with new launches and products, and ultimately buy items.
Let’s take a look at some examples of companies linking their Instagram account via a QR code.
Have you ever sat at a bistro table and seen an Instagram QR code on the table? By scanning this code, you are sent to the restaurant’s Instagram profile where you can see mouthwatering photos and posts about their top dishes.
If you like what you see, not only will you like the photos but also start following their Instagram profile to keep yourself updated with the latest recipes.
If you run a restaurant or any other food business, an Instagram QR code will also inform your customers of key information such as opening hours, new dishes, and more.
If you’re a travel agent or a tour operator, a QR code for Instagram is bound to increase the engagement of your target audiences.
You can print QR codes on the street banners you use to promote the touristic destinations, and when your prospects scan and tap QR code on their smartphones they’ll be taken to the beautiful landscapes and booking options on your profile.
An Instagram QR code is a retail store’s secret marketing weapon. To build a deeper relationship with your customers and potential followers, printing a QR code on a product’s packaging will take them to your shop’s Instagram profile.
There, they can interact with your brand and hopefully make more purchases should they start following you.
QR code raffles and giveaways are also a creative way to incentivize customers to engage with your business. The metric tracking functionality of dynamic QR codes will let you follow the development of your giveaway campaign and obtain a better return on investment.
If you’re in the event business, an Instagram QR code will take potential attendees to your profile where they can access all the promo material.
Printing a dynamic QR code on a poster or billboard will engage potential goers, and you will be able to track how many scans your code is getting and measure engagement.
Art and Photography
With Instagram’s 1.2 billion users, there is a great opportunity for photographers and visual artists to let the world know about their portfolios. If you have an Instagram account, an Instagram QR code will help your audience access your work in a flash and start following you.
You can also create a VCard QR code on QR.io, so you can introduce yourself to potential clients and leave a good impression.
Types of Instagram QR Codes
The type of QR code you choose to link to your Instagram is absolutely critical. There are two types so you should choose wisely.
Static QR Code
If you go to a QR code generator and create a static QR code for your Instagram profile, you have to bear in mind that this type of QR codes will only link to the browser and not the Instagram app.
Also, for business purposes, static codes won’t allow you to edit the data once they’re printed, and won’t offer you the chance to track your public’s engagement —number of scans, location, and more.
This is why it makes more sense to create a dynamic Instagram QR code, which, when people scan it, will deliver all the data you need to manage your campaign.
Dynamic QR Code
With an Instagram QR code generator, you can create a unique QR code that will link to your Instagram profile straight on the app —this clearly is an advantage over static QR codes.
Fully customizable and editable, a dynamic code for Instagram will let you change the embedded data and —more importantly— track activity and metrics such as the number of scans, type of device, and location.
You can generate a dynamic QR code for Instagram on QR.io very easily, and reap the benefits of its features.
How to Create an Instagram QR Code
A QR code generator like QR.io will let you create an Instagram QR code for your account. To do so, follow these steps.
Step 1. Open a QR.io Account
To unlock the premium features of a dynamic code for Instagram, you must sign up for a QR.io account. Just go to the top right corner of the home page and click on Sign Up. Enter your personal information when prompted —this will initiate your 7-day trial.
Step 2. Go to The Dashboard
When you’re in the dashboard, click on + Create QR Code on the upper-right corner. This will take you to the QR code type selection, for which you will choose Dynamic, then Social Media, and Continue at the bottom of the page.
Step 3. Scroll to Social Media Profiles
The previous step will take you to the configurator. Once there, choose any color you like and enter the headline information —you can preview your design on the right-hand side.
Then, scroll down to Social Media Profiles and copy your Instagram link as seen on your desktop computer.
You can continue customizing your code by changing the shape, the frame, adding a logo, profile picture, and much more.
Finally, after creating your own QR code, print it and do a scan test!
Tips for an Ace Instagram QR Code
You would want to customize your code as much as possible so it really reflects your brand. Adding the logo of your business is ideal, and choosing the right colors and frames that go along with it can certainly complement your strategy.
If you want to increase the social media presence of your brand via Instagram, QR codes offer you a unique opportunity. The dynamic codes will let you track every scan and place, which will give you unique insights into the effectiveness of your marketing efforts.