QR codes are some of the most customizable resources when it comes to marketing. Personalized colors, additional images or logos, and frames can make them more visually appealing. This can make a substantial difference when it comes to driving engagement and more scans for codes promoting social media accounts, special offers, or an app.
In this post, you’ll learn why adding a frame to your next QR code can boost your marketing campaigns. You will also know how to add one on QR.io—the QR code generator online that allows you to customize your QR codes for effective marketing.
Table of Contents
- What is a QR code frame
- Benefits of Using a QR Code Frame
- How to Add a Frame to Your QR Code
- Tips When Adding a Frame to Your QR Code
- Wrap-Up
What is a QR code frame
A QR code frame is a decorative border that can be added to all QR codes to enhance their appearance. More than that, it offers functional benefits as it enhances the code’s visibility and allows owners to add call-to-actions that encourage a target audience to scan the code.
Also, QR code frames allow for error reduction when scanning, since the frame increases contrast and helps devices distinguish the code from busy backgrounds. This is essential to ensure a smooth user experience, especially in environments where lighting conditions or overlapping graphics—posters, product packaging—could interfere with scanning.
Benefits of Using a QR Code Frame
Higher user engagement
One of the primary benefits of using a QR code frame is its ability to increase scan rates. A framed QR code can provide context to users and draw their attention so they take action. Adding a CTA text within the frame, such as “Scan for a discount!” or “Learn more,” further encourages engagement by providing a clear incentive for scanning.
Reinforced brand identity
Well-designed frames also play a significant role in reinforcing brand identity. Owners can customize them with brand colors, logos, and themed elements, ensuring that the QR code aligns with the overall marketing design. A visually appealing, branded QR code appears more professional and trustworthy, which increases user confidence and willingness to scan.
Better user experience
When QR codes are clearly labeled with text inside the frame, users immediately understand their purpose, eliminating confusion. This helps businesses create a smoother transition between offline and online interactions, whether it’s directing customers to a website, offering exclusive discounts, or providing additional product information.
How to Add a Frame to Your QR Code
Step 1. Select the code
Choose the QR code you want to create and click Continue.
Step 2. Enter the information
Type or upload the contents of your QR code that users will find upon scanning.
Step 3. Choose your frame
QR.io allows you to select from a wide variety of frames that will pimp your code and take it to the next level. In the customization step, scroll down to Frames and click the open the editor.
Tips When Adding a Frame to Your QR Code
1. Use a Clear Call-to-Action (CTA)
A QR code frame is an excellent place to add a CTA that encourages users to scan. Use short, action-oriented phrases like:
- “Scan to Save!”
- “Get Your Discount!”
- “Watch the Video!”
- “Learn More!”
A compelling CTA increases the likelihood of engagement by clearly indicating the purpose of the scan.
2. Ensure Sufficient Contrast for Easy Scanning
To improve scannability, the QR code should stand out from its background. The frame should provide adequate contrast, ensuring that the code remains readable, even in different lighting conditions or on printed materials.
3. Keep the Frame Simple and Uncluttered
While customization is important, avoid overly complex frames that could distract from the QR code itself. A clean design helps users recognize the code quickly and scan it without confusion.
4. Maintain a Safe Margin Around the QR Code
Leave enough space (also known as the quiet zone) around the QR code to prevent scanning errors. The frame should complement the QR code without interfering with the scannable area.
5. Align with Brand Colors and Style
Customizing the frame with brand colors, logos, and fonts creates a cohesive look that reinforces brand identity. However, avoid colors that reduce the contrast between the QR code and the background, as this could make scanning difficult.
Wrap-Up
QR code frames are a pretty effective way to draw attention of customers to your QR code. Suitable for any type of QR code and content—to offer discounts, coupons, promote an app or link to social media channels—frames help increase engagement and scans, improve user experience, and reinforce brand identity in a noisy space.
