{"id":916,"date":"2023-11-16T14:01:00","date_gmt":"2023-11-16T14:01:00","guid":{"rendered":"https:\/\/qr.io\/blog\/?p=916"},"modified":"2025-09-26T19:43:15","modified_gmt":"2025-09-26T19:43:15","slug":"qr-code-poster-to-boost-your-offline-marketing","status":"publish","type":"post","link":"https:\/\/qr.io\/blog\/qr-code-poster-to-boost-your-offline-marketing\/","title":{"rendered":"QR Code Poster: Leverage Your Print Marketing by Introducing QR Codes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5-1024x1024.jpg\" alt=\"\" class=\"wp-image-3250\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5-1024x1024.jpg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5-300x300.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5-150x150.jpg 150w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5-768x768.jpg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2023\/07\/posters-with-qr-codes-5.jpg 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>The QR code poster offers you the chance to move from offline to online marketing in a breeze. Boost your campaigns and track performance by adding a QR code to your billboards!<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Posters are still a killer marketing tool to advertise products, events, discount promos, etc. From clothing stores, coffee shops, event venues, and lobbies, <strong>their visual impact draws customers&#8217; attention<\/strong> and gives your message massive exposure. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">But with the advent of digital technology and the growth of time spent online, posters need a bit of a push to serve their purpose. <strong>And the enabler is QR codes<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">So, what are the benefits of using QR codes on posters and how can you take your offline marketing campaigns to the online realm with great benefits to the business?<\/p>\n\n\n<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\" style=\"padding-left:0;list-style:none;\">\n<li><a href=\"#using-a-qr-code-poster-in-offline-marketing\">Using a QR Code Poster in Offline Marketing<\/a>\n\n<\/li>\n<li><a href=\"#why-posters-with-qr-codes\">Why Posters with QR Codes<\/a>\n\n\n<ul><li>\n<a href=\"#bridging-the-gap-between-offline-and-online-marketing\">Bridging the gap between offline and online marketing<\/a>\n\n<\/li>\n<li><a href=\"#spice-up-your-poster-design\">Spice up your poster design<\/a>\n\n<\/li>\n<li><a href=\"#leverage-your-strategy\">Leverage your strategy<\/a>\n\n<\/li>\n<li><a href=\"#generate-more-expectations\">Generate more expectations<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#how-to-create-posters-with-qr-codes\">How to Create Posters with QR Codes<\/a>\n\n\n<ul><li>\n<a href=\"#step-1-create-an-account-on-qrio\">Step 1. Create an account on QR.io<\/a>\n\n<\/li>\n<li><a href=\"#step-2-click-on-create-qr-code-from-your-dashboard\">Step 2. Click on +Create QR Code from your dashboard<\/a>\n\n<\/li>\n<li><a href=\"#step-3-select-dynamic-and-the-type-you-want\">Step 3. Select Dynamic and the type you want<\/a>\n\n<\/li>\n<li><a href=\"#step-4-enter-the-relevant-information\">Step 4. Enter the relevant information<\/a>\n\n<\/li>\n<li><a href=\"#step-5-customize-your-qr-code\">Step 5. Customize your QR code<\/a>\n\n<\/li>\n<li><a href=\"#step-6-download-your-qr-code-in-svg-format-and-test-it\">Step 6. Download your QR code in SVG format and test it<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#poster-qr-code-tips\">Poster QR Code Tips<\/a>\n\n\n<ul><li>\n<a href=\"#include-a-logo-or-calltoaction\">Include a logo or call-to-action<\/a>\n\n<\/li>\n<li><a href=\"#mind-the-size-and-format\">Mind the size and format<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#customize-but-keep-it-simple\">Customize but keep it simple<\/a>\n\n<\/li>\n<li><a href=\"#faqs\">FAQs<\/a>\n\n\n<ul><li>\n<a href=\"#how-do-i-add-a-qr-code-to-my-poster\">How do I add a QR code to my poster?<\/a>\n\n<\/li>\n<li><a href=\"#how-do-i-scan-a-qr-code-in-a-poster\">How do I scan a QR code in a poster?<\/a>\n\n<\/li>\n<li><a href=\"#how-big-can-a-qr-code-be-on-a-poster\">How big can a QR code be on a poster?<\/a>\n\n<\/li>\n<li><a href=\"#how-do-i-add-a-qr-code-to-my-canva-poster\">How do I add a QR code to my Canva poster?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#wrapup\">Wrap-Up<\/a>\n<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"using-a-qr-code-poster-in-offline-marketing\">Using a QR Code Poster in Offline Marketing<\/h2>\n\n\n<p class=\"has-black-color has-text-color\">QR codes on posters are the perfect marriage of offline and online marketing. You can never underestimate the sheer power of a poster&#8217;s visual appeal and massive reach, with the possibility to connect a customer with the information they could never access on printed material.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Now, think of those users sharing that information on social media!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Including a QR code in a poster will magnify its powers, which you can use at <strong>any<\/strong> <strong>restaurant, coffee shop, or event venue.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Given the enormous versatility of QR codes, you can link to e.g. a business page to get them closer to your brand, your Instagram account to gain more followers, or a payment platform to enable purchases.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Also see: <\/em><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/qr.io\/blog\/how-a-qr-code-for-instagram-can-further-your-business\/\"><em>How a QR Code for Instagram Can Further Your Business<\/em><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-posters-with-qr-codes\">Why Posters with QR Codes<\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"950\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-2.jpeg\" alt=\"A sample of a poster with a QR code at the bottom showing travel plans and prices\" class=\"wp-image-926\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-2.jpeg 950w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-2-300x300.jpeg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-2-150x150.jpeg 150w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-2-768x768.jpeg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n<h3 class=\"wp-block-heading\" id=\"bridging-the-gap-between-offline-and-online-marketing\">Bridging the gap between offline and online marketing<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">One of the greatest benefits of using QR codes on posters is giving your offline marketing efforts some <strong>killer online presence<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Printing QR codes on posters with a logo and a call-to-action and placing them in high-traffic areas will connect your prospects to the content of your choice. If you don&#8217;t have a logo yet, consider using a <a href=\"https:\/\/www.brandcrowd.com\/logo-maker\">logo maker<\/a>, as this is an important part of branding.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Scanning a QR code on a poster will allow people to open the embedded information and return to it as many times as they want \u2014this is especially useful in those <strong>high-traffic areas like train stations<\/strong> where users are on the go.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">If you choose dynamic QR codes \u2014whose information can be changed as many times as you need\u2014 you can keep the same poster while adjusting the information in the code. Even better, you&#8217;ll be able to <strong>track the number of scans, the device used, and the location<\/strong> to manage your campaign.<\/p>\n\n\n\n<p><em>Also see <\/em><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/qr.io\/blog\/static-vs-dynamic-qr-codes-when-to-use-either\/\"><em>Static Vs Dynamic QR Codes: When to Use Either?<\/em><\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"spice-up-your-poster-design\">Spice up your poster design<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">Yes! Since QR codes are customizable \u2014you can add a logo, change the color and the pattern, and include a lively call-to-action\u2014 they can complement your poster or make it stand out to grab people&#8217;s attention.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">You can also give the QR code a protagonist role within the poster design and <strong>use it as a central device to attract looks<\/strong>. There are thousands of examples of cool QR code designs for posters to draw inspiration from!<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"leverage-your-strategy\">Leverage your strategy<\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3-1024x576.jpeg\" alt=\"Marketing professionals at a desk designing a marketing plan with different graphs and materials\" class=\"wp-image-928\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3-1024x576.jpeg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3-300x169.jpeg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3-768x432.jpeg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3-1536x864.jpeg 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-3.jpeg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color\">If you use posters for a marketing campaign, you can communicate a product, an idea, upcoming events, a non-profit initiative, and much more. The possibilities are immense. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">But, how do you know how many engagements you generate? Well, this is where QR codes come into play.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Dynamic QR codes will allow you to <strong>track the number of engagements<\/strong> with the information while adding geolocalization and device tracking. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This way, not only will you know how many people are effectively interested but you will also be able to know how effective your campaign is and where.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"generate-more-expectations\">Generate more expectations<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">Creating excitement and intrigue is a useful ploy in marketing. You can use a poster to give out enough information to create <strong>anticipation and drive your prospect further<\/strong> into the sales funnel with a QR code, which once scanned, will take your prospects to the next step of the consumer journey.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">You can do this in several smart ways. In subway systems in Japan, for a while, Disney created posters in which <a href=\"https:\/\/builtin.com\/marketing\/qr-code\" target=\"_blank\" rel=\"noreferrer noopener\">the QR code was merged into animated characters<\/a>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Also see: <a href=\"https:\/\/qr.io\/blog\/why-you-should-use-a-qr-code-for-directions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why You Should Use a QR Code for Directions<\/a><\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-posters-with-qr-codes\">How to Create Posters with QR Codes<\/h2>\n\n\n<p class=\"has-black-color has-text-color\">You can spice up your QR code poster design with a QR code generator. This is how to create a dynamic QR code for a poster on QR.io, which will allow you to track scans for your campaign.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-create-an-account-on-qrio\">Step 1. Create an account on QR.io<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-generator-open-account-1024x379.png\" alt=\"Instructions on how to open a QR.io account to generate a QR codes that can be used on posters\" class=\"wp-image-195\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-generator-open-account-1024x379.png 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-generator-open-account-300x111.png 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-generator-open-account-768x284.png 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-generator-open-account.png 1265w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">Go to <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/QR.io\">QR.io<\/a> and click on <strong>Sign Up<\/strong> on the right-hand side of the homepage. Enter your personal information to start the 7-day trial.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-click-on-create-qr-code-from-your-dashboard\">Step 2. Click on +Create QR Code from your dashboard<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-dashboard-1024x410.png\" alt=\"instructions on how to start the creation process of a QR code on QR.io's dashboard\" class=\"wp-image-196\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-dashboard-1024x410.png 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-dashboard-300x120.png 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-dashboard-768x308.png 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/instagram-qr-code-dashboard.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">Go to your dashboard and click on <strong>+Create QR Code <\/strong>to start the process.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-select-dynamic-and-the-type-you-want\">Step 3. Select Dynamic and the type you want<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/dynamic-instagram-qr-code-1024x411.png\" alt=\"\" class=\"wp-image-197\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/dynamic-instagram-qr-code-1024x411.png 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/dynamic-instagram-qr-code-300x120.png 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/dynamic-instagram-qr-code-768x308.png 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/dynamic-instagram-qr-code.png 1351w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">There are many options you can choose from in this section that will make your post come alive online. You can go for <strong>Website URL<\/strong> for a landing page, <strong>Social Media<\/strong>, <strong>Coupons<\/strong>, <strong>Video<\/strong>, <strong>Event<\/strong>, <strong>App<\/strong>, and more. When you select the one that fits your goals best, click on <strong>Continue<\/strong>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-enter-the-relevant-information\">Step 4. Enter the relevant information<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/qr-code-for-instagram-finish-1024x410.png\" alt=\"\" class=\"wp-image-198\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/qr-code-for-instagram-finish-1024x410.png 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/qr-code-for-instagram-finish-300x120.png 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/qr-code-for-instagram-finish-768x307.png 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/07\/qr-code-for-instagram-finish.png 1352w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">Depending on the choice you made, just enter the relevant links, documents, and data as requested by the generator \u2014the information you want your customers to access.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-customize-your-qr-code\">Step 5. Customize your QR code<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-1024x430.png\" alt=\"\" class=\"wp-image-850\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-1024x430.png 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-300x126.png 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-768x323.png 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-1536x645.png 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/create-qr-code-link-customization-1-2048x860.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">To create stunning posters and make them more engaging, add any logo and brand colors. You can also change the shape and add a frame with a killer call-to-action. When you&#8217;re done, click on <strong>Continue<\/strong> below.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-download-your-qr-code-in-svg-format-and-test-it\">Step 6. Download your QR code in SVG format and test it<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download-1024x400.jpeg\" alt=\"\" class=\"wp-image-929\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download-1024x400.jpeg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download-300x117.jpeg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download-768x300.jpeg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download-1536x601.jpeg 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/qr-code-download.jpeg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">Once you\u2019re done, your poster code will appear on the dashboard, from which you&#8217;ll download it in SVG format. <strong>SVG allows for bigger prints<\/strong> and can be scaled without pixelating \u2014this means better scannability from distance.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Then, scan your QR code to test it and avoid headaches.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Also see: <\/em><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/qr.io\/blog\/this-is-how-you-run-a-proper-qr-code-test\/\"><em>This Is How You Run a Proper QR Code Test<\/em><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"poster-qr-code-tips\">Poster QR Code Tips<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"include-a-logo-or-calltoaction\">Include a logo or call-to-action<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">We know that your poster embodies the power of your offline campaign. But including a logo and a call-to-action in your QR code is essential to let your prospects know <strong>what to expect when they scan it<\/strong>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"mind-the-size-and-format\">Mind the size and format<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">It is essential that you export your QR code in <strong>SVG format <\/strong>if you want to use it in a poster. This is because you&#8217;ll need a code large enough to be picked up by a scanning device.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Keep in mind that the <strong>scanning distance to size ratio of a QR code is 10:1 <\/strong>when scanned with mobile phones.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"customize-but-keep-it-simple\">Customize but keep it simple<\/h2>\n\n\n<p class=\"has-black-color has-text-color\">Merging the QR code with your poster in terms of style is the way to go, for which it&#8217;s best to use colors that harmonize with it. It is important that, whichever color combination you choose, the code maintains <strong>enough contrast to be scannable<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This means, that if you chose a clear background, make sure you use a dark foreground or vice-versa.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Also see: <a href=\"https:\/\/qr.io\/blog\/qr-code-for-events-the-key-to-killer-event-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR Code for Events: The Key to Killer Event Marketing<\/a><\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"how-do-i-add-a-qr-code-to-my-poster\">How do I add a QR code to my poster?<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-main-1024x718.jpeg\" alt=\"\" class=\"wp-image-924\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-main-1024x718.jpeg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-main-300x210.jpeg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-main-768x538.jpeg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2022\/08\/posters-with-qr-codes-main.jpeg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">To add a QR code to a poster, you must create the code on a QR code generator like QR.io by following the steps above \u2014you can choose <strong>any type of code according to your needs<\/strong> and your marketing purposes e.g. a QR code that links to a video, a payment platform, a landing page, your social media accounts, and much more.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Once your code is ready following the above-mentioned recommendations, make sure you print it in SVG format and insert it in whichever design software you&#8217;re using to design your poster.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-do-i-scan-a-qr-code-in-a-poster\">How do I scan a QR code in a poster?<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">To scan a QR code in a poster just make sure you are at the closest distance possible and that lighting conditions are enough for your smartphone camera to scan it.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-big-can-a-qr-code-be-on-a-poster\">How big can a QR code be on a poster?<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">This depends on the scanning distance \u2014if it&#8217;s short, 2 x 2 cm (0.8 x 0.8 in) would do. However, a <strong>scanning distance to size ratio of 10:1 <\/strong>is the rule of thumb to create codes the right size for a poster.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-do-i-add-a-qr-code-to-my-canva-poster\">How do I add a QR code to my Canva poster?<\/h3>\n\n\n<p class=\"has-black-color has-text-color\">To add a QR code to a Canva poster, you must:<\/p>\n\n\n\n<ol class=\"has-black-color has-text-color wp-block-list\">\n<li>Create the code first and export it in whichever format you see fit, depending on the size of the poster \u2014again, SVG is the one we recommend.<br><\/li>\n\n\n\n<li>Once you create and save the code, go to Canva, select the poster you&#8217;re working on, and click on <strong>Uploads<\/strong> on the left bar. Then, click on <strong>Upload Files <\/strong>and browse the code you&#8217;ve saved on your device.<br><\/li>\n\n\n\n<li>Then, click on <strong>Open <\/strong>and your recently-uploaded code will appear on the images tab on the left. From there, just drag and drop the code into your poster design and start the editing process until you can fit it right in.<\/li>\n<\/ol>\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapup\">Wrap-Up<\/h2>\n\n\n<p class=\"has-black-color has-text-color\">Your posters will come to live online by adding a QR code that links to any data you want \u2014a website, a YouTube video, a social media profile, etc. Posters and QR codes are <strong>a killer combination for your marketing campaign<\/strong>, allowing you to move between print and digital with amazing versatility.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">If you create a dynamic QR code, you&#8217;ll be able to gain great insight into how your campaign is performing and will be able to make adjustments on the go based on the number of scans and geolocation.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The QR code poster offers you the chance to move from offline to online marketing in a breeze. 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