{"id":4331,"date":"2025-03-03T18:18:18","date_gmt":"2025-03-03T18:18:18","guid":{"rendered":"https:\/\/qr.io\/blog\/?p=4331"},"modified":"2025-05-08T14:05:48","modified_gmt":"2025-05-08T14:05:48","slug":"qr-code-frame","status":"publish","type":"post","link":"https:\/\/qr.io\/blog\/qr-code-frame\/","title":{"rendered":"Why Use a QR Code Frame and How to Include it in Your QR Codes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame.jpg\" alt=\"\" class=\"wp-image-4334\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame.jpg 750w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-300x300.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-150x150.jpg 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-17a1da3467f7f61ea4ef1080bfb6c8ff\">QR codes are some of the most customizable resources when it comes to marketing. Personalized colors, additional images or logos, and frames can make them more visually appealing. This can make a substantial difference when it comes to driving engagement and more scans for codes promoting social media accounts, special offers, or an app.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-06acff96f9e9762cf8e1c729fac932ff\">In this post, you&#8217;ll learn why adding a frame to your next QR code can boost your marketing campaigns. You will also know how to add one on QR.io\u2014the QR code generator online that allows you to customize your QR codes for effective marketing.<\/p>\n\n\n<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\" style=\"padding-left:0;list-style:none;\">\n<li><a href=\"#what-is-a-qr-code-frame\">What is a QR code frame<\/a>\n\n<\/li>\n<li><a href=\"#benefits-of-using-a-qr-code-frame\">Benefits of Using a QR Code Frame<\/a>\n\n\n<ul><li>\n<a href=\"#higher-user-engagement\">Higher user engagement<\/a>\n\n<\/li>\n<li><a href=\"#reinforced-brand-identity\">Reinforced brand identity<\/a>\n\n<\/li>\n<li><a href=\"#better-user-experience\">Better user experience<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#how-to-add-a-frame-to-your-qr-code\">How to Add a Frame to Your QR Code<\/a>\n\n\n<ul><li>\n<a href=\"#step-1-select-the-code\">Step 1. Select the code<\/a>\n\n<\/li>\n<li><a href=\"#step-2-enter-the-information\">Step 2. Enter the information<\/a>\n\n<\/li>\n<li><a href=\"#step-3-choose-your-frame\">Step 3. Choose your frame<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#tips-when-adding-a-frame-to-your-qr-code\">Tips When Adding a Frame to Your QR Code<\/a>\n\n\n<ul><li>\n<a href=\"#1-use-a-clear-calltoaction-cta\">1. Use a Clear Call-to-Action (CTA)<\/a>\n\n<\/li>\n<li><a href=\"#2-ensure-sufficient-contrast-for-easy-scanning\">2. Ensure Sufficient Contrast for Easy Scanning<\/a>\n\n<\/li>\n<li><a href=\"#3-keep-the-frame-simple-and-uncluttered\">3. Keep the Frame Simple and Uncluttered<\/a>\n\n<\/li>\n<li><a href=\"#4-maintain-a-safe-margin-around-the-qr-code\">4. Maintain a Safe Margin Around the QR Code<\/a>\n\n<\/li>\n<li><a href=\"#5-align-with-brand-colors-and-style\">5. Align with Brand Colors and Style<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#wrapup\">Wrap-Up<\/a>\n<\/li><\/ul>\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-26029e936ece542407d4a5cc256bb9cf\" id=\"what-is-a-qr-code-frame\">What is a QR code frame<\/h2>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7d8dc6e2ffc91847cc09a172900fb752\">A QR code frame is a decorative border that can be added to all QR codes to enhance their appearance. More than that, it offers functional benefits as it enhances the code&#8217;s visibility and allows owners to add call-to-actions that encourage a target audience to scan the code.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-40224699671f223d99972089b64ab9e7\">Also, QR code frames allow for error reduction when scanning, since the frame increases contrast and helps devices distinguish the code from busy backgrounds. This is essential to ensure a smooth user experience, especially in environments where lighting conditions or overlapping graphics\u2014posters, product packaging\u2014could interfere with scanning.<\/p>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-a51c110c7e44b807f67fccf5b64b2f07\" id=\"benefits-of-using-a-qr-code-frame\">Benefits of Using a QR Code Frame<\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"780\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-1.jpg\" alt=\"\" class=\"wp-image-4336\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-1.jpg 780w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-1-300x300.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-1-150x150.jpg 150w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/qr-code-frame-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-0fd4d64c75e4e4361893d58f77f73d2f\" id=\"higher-user-engagement\">Higher user engagement<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1d54562df115eae608719e5e3dc05274\">One of the primary benefits of using a QR code frame is its ability to increase scan rates. A framed QR code can provide context to users and draw their attention so they take action. Adding a CTA text within the frame, such as &#8220;Scan for a discount!&#8221; or &#8220;Learn more,&#8221; further encourages engagement by providing a clear incentive for scanning.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-96509849012ec5055edf2ca766c503c2\" id=\"reinforced-brand-identity\">Reinforced brand identity<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6e472f7589942d2f8d2a8fbbf843619a\">Well-designed frames also play a significant role in reinforcing brand identity. Owners can customize them with brand colors, logos, and themed elements, ensuring that the QR code aligns with the overall marketing design. A visually appealing, branded QR code appears more professional and trustworthy, which increases user confidence and willingness to scan.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3b82079e67ecf179c9b64c4c9f6783cc\" id=\"better-user-experience\">Better user experience<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b7aed996137053b1977ba7c50993d3e9\">When QR codes are clearly labeled with text inside the frame, users immediately understand their purpose, eliminating confusion. This helps businesses create a smoother transition between offline and online interactions, whether it\u2019s directing customers to a website, offering exclusive discounts, or providing additional product information.<\/p>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-417d8880f85da5f73f1433514b83a5dd\" id=\"how-to-add-a-frame-to-your-qr-code\">How to Add a Frame to Your QR Code<\/h2>\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ffedeb1a9541920fe185a05ff69014df\" id=\"step-1-select-the-code\">Step 1. Select the code<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17-1024x520.jpg\" alt=\"\" class=\"wp-image-4338\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17-1024x520.jpg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17-300x152.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17-768x390.jpg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17-1536x780.jpg 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.12.17.jpg 1550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5e70c8aa696b7692d68a45fcae04678d\">Choose the QR code you want to create and click <strong>Continue<\/strong>.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-eba0f2f8af0c8bd46d09c2075243fa42\" id=\"step-2-enter-the-information\">Step 2. Enter the information<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27-1024x500.jpg\" alt=\"\" class=\"wp-image-4339\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27-1024x500.jpg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27-300x146.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27-768x375.jpg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27-1536x750.jpg 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.13.27.jpg 1850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0cb85365cdcacfa63c1627f13077fdf7\">Type or upload the contents of your QR code that users will find upon scanning.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-6cb88ba97f32ebd5c803dd3cf33085eb\" id=\"step-3-choose-your-frame\">Step 3. Choose your frame<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46-1024x510.jpg\" alt=\"\" class=\"wp-image-4340\" srcset=\"https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46-1024x510.jpg 1024w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46-300x149.jpg 300w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46-768x382.jpg 768w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46-1536x764.jpg 1536w, https:\/\/qr.io\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-03-at-13.14.46.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f893cfd3fefdc19ce0ef50c16998728d\">QR.io allows you to select from a wide variety of frames that will pimp your code and take it to the next level. In the customization step, scroll down to <strong>Frames<\/strong> and click the open the editor. <\/p>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3201ef20c5270df5976740fb0036d50b\" id=\"tips-when-adding-a-frame-to-your-qr-code\">Tips When Adding a Frame to Your QR Code<\/h2>\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-e6aa5e7774a0b655a63185f882c5b503\" id=\"1-use-a-clear-calltoaction-cta\">1. Use a Clear Call-to-Action (CTA)<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-578e8c977ec92915419ff58fc4f3ee69\">A QR code frame is an excellent place to add a CTA that encourages users to scan. Use short, action-oriented phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-ecd665ef9e5fee7d0d559f4e29f2b5e2\"><em>&#8220;Scan to Save!&#8221;<\/em><\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-c3a3b4e5544d95ee6fc2c8945d8d3e1e\"><em>&#8220;Get Your Discount!&#8221;<\/em><\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-662a8c6681ffedba5deed11806b24300\"><em>&#8220;Watch the Video!&#8221;<\/em><\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-dfd3f2370b062276fabb7edce818e670\"><em>&#8220;Learn More!&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-596642ae10831699a66a05acf3645710\">A compelling CTA increases the likelihood of engagement by clearly indicating the purpose of the scan.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8e537f925ae489138bda96b70628c472\" id=\"2-ensure-sufficient-contrast-for-easy-scanning\">2. Ensure Sufficient Contrast for Easy Scanning<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-120b7b40e81fc6bea13cd82fec17e798\">To improve scannability, the QR code should stand out from its background. The frame should provide adequate contrast, ensuring that the code remains readable, even in different lighting conditions or on printed materials.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-50473db53636d77004ac68576ce01193\" id=\"3-keep-the-frame-simple-and-uncluttered\">3. Keep the Frame Simple and Uncluttered<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f31fc64e47f2e191fd82fc1a25876c22\">While customization is important, avoid overly complex frames that could distract from the QR code itself. A clean design helps users recognize the code quickly and scan it without confusion.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7f7cd00d67c918387d75ff0122d99b15\" id=\"4-maintain-a-safe-margin-around-the-qr-code\">4. Maintain a Safe Margin Around the QR Code<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-53df5d1d1855ce58a40c492b6028de3c\">Leave enough space (also known as the <em>quiet zone<\/em>) around the QR code to prevent scanning errors. The frame should complement the QR code without interfering with the scannable area.<\/p>\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-59624027dfee6ef926c217c33b3d9e6d\" id=\"5-align-with-brand-colors-and-style\">5. Align with Brand Colors and Style<\/h3>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c2d54648cb579d03773375639a9cbd24\">Customizing the frame with brand colors, logos, and fonts creates a cohesive look that reinforces brand identity. However, avoid colors that reduce the contrast between the QR code and the background, as this could make scanning difficult.<\/p>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-99ee80b7135cde494f9fc389547b43da\" id=\"wrapup\">Wrap-Up<\/h2>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-da1953000ae972b97f6e85ad4655d23c\">QR code frames are a pretty effective way to draw attention of customers to your QR code. Suitable for any type of QR code and content\u2014to offer discounts, coupons, promote an app or link to social media channels\u2014frames help increase engagement and scans, improve user experience, and reinforce brand identity in a noisy space.<\/p>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>QR codes are some of the most customizable resources when it comes to marketing. Personalized colors, additional images or logos, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":4334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[25,45],"class_list":["post-4331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-world","category-qr-codes-for-bussiness","tag-business-qr-code","tag-how-to-use"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Use a QR Code Frame and How to Include it in Your QR Codes | QR.io Blog<\/title>\n<meta name=\"description\" content=\"A QR code frame can make a big difference when driving engagement and scans of your QR codes. 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